Johan Edlund - UX/UI-Designer and Front-End Developer in Malmö, Sweden

About Me

I’m a UX/UI-Designer and Front-End Developer with 20+ years of experience in crafting accessible, fast-loading, responsive and darn good looking web sites and web applications.

As a freelance web designer I’ve designed and developed around 50 web sites, including about 20 custom WordPress themes. For the most part I’ve worked with smaller companies, photographers and artists that liked my style and wanted a site with a similar look-and-feel. See selected projects in the portfolio below.

Since I started with web design in the year 2000 I’ve also combined freelancing with being full-time employed at the following web agencies and companies:

Work Experience

Web Operations Specialist
06/2022 – 03/2025
Telavox Malmö, Sweden
CRO with Hubspot as a part of the RevOps team. Optimizing and developing the WordPress theme based on Google Analytics and user surveys. Advising the marketing team in preparing and publishing new content.
Webmaster & UX-designer
06/2020 – 08/2021
Mossagården Eko Malmö/Veberöd, Sweden
Research and prototyping of new website. Teaching graduate students at Malmö University about web design and WordPress.
Senior Responsive Designer
03/2015 – 06/2015
KnowIT Malmö, Sweden
UX/UI-design and responsive web development.
UX/UI-Designer & Front-End Developer
10/2009 – 09/2011
Above Malmö, Sweden
Front-End, Backend and UX/UI/Graphic/Responsive-Design.
Flash & Front-End Developer
04/2007 – 05/2008
Dynamic Dog Malmö, Sweden
Flash (Actionscript) and Front-End Development.
Flash Developer
10/2005 – 03/2006
Framfab Gothenburg, Sweden
Flash (Actionscript) for Volvo Cars and Volvo Trucks.
Junior Art Director
03/2002 – 01/2003
Andante New York, NY, USA
Graphic design including icon design for the classical music portal.

Skills

HTML - CSS - Javascript/Typescript
WordPress - PHP - MySQL
Jamstack - Node.js - npm - Git
UI Design
UX Design:

Education

Sound Engineer
06/1994 – 09/1994
University of Gothenburg Gothenburg
Religion & History of Ideas
08/1991 – 06/1993
University of Gothenburg Gothenburg
Journalism
08/1990 – 06/1991
Nordiska Folkhögskolan Kungälv
4-year Technical Program
08/1985 – 06/1989
Kongahällagymnasiet Kungälv

Interests

Reading: Leo Tolstoy
Listening to: Three Trapped Tigers
Running: Orienteering
Playing: Three-Cushion Billiards
Eating: Vegan Wok

Languages

Swedish (native)
English (fluent)
German (basic)

Portfolio

Selected projects where I've had a leading role.

Gränsbrytning
Paradigmmäklarna
UX, responsive design, graphic design and front-end. Custom WordPress theme.
Evidensbaserad Praktik
Pellevision, KFSK, Region Skåne
UX, responsive design, information architecture, graphic design and frontend. Custom WordPress theme.
Euroguidance
Aprendi, EU
UX, responsive design, graphic design and front-end development. Custom WordPress theme.
Sankt Gertrud
Sankt Gertrud
UX, information architecture, responsive design, graphic design and front-end. Custom WordPress multisite-theme.
Staffanstorp version 2
Municipality of Staffanstorp
UX, responsive design, graphic design and front-end. Custom WordPress multisite-theme.
Malmö Biljardklubb
Malmö Biljardklubb
Logotype, UX, information architecture, responsive design, graphic design and front-end. Custom WordPress theme.
Staffanstorp version 1
Municipality of Staffanstorp
Information architecture, UX, responsive design, graphic design and front-end. Custom WordPress multisite-theme.
Pegroco Invest
Pegroco Invest
UX-design an front-end development. Flash and ActionScriptning. Logotype. Business cards. Custom Textpattern theme.
Web Standards Awards
UX-design and front-end development (XHTML 1.0 Strict and CSS).